Happy New Year
Well friends, here it is, the last day of 2010. I know a lot of us will be reflecting back on the year past and trying to analyze trends, sales figures, profit margins, etc. Others will be reflecting on more personal events. Did we learn anything significant? Was there an event that changed us forever? Did we “ho-hum” through the year or did we make a difference in someone’s life? There are certain things that I know for sure as I have reached that “mature” stage of life. No matter what, tomorrow is another day. The sun will come up regardless. Enjoy today as a...
Read MoreMeasuring Success
Do you consider yourself successful? At what point in your life do you consider yourself successful? Is your definition of success tied to your career, your business, your job? Is it measured by monetary gains, or promotions, or personal satisfaction? Some people work to make a living and some people live to work. There was a time in history when people worked from sun up until sundown just to provide the basics for the family. Food, Shelter and clothing were the most important things. These people were not considered workaholics because it was just what you did to survive. Success was...
Read MoreChristmas in November
Wow!! It’s hard to believe we’re already approaching the Christmas or Holiday season. You can call it what you want to. Merchants are having “Black Friday” sales events before Thanksgiving in an effort to move merchandise. Some people complain that it’s too early to start advertising for the Holidays. I’ve heard people talk about when they were kids, advertising didn’t start until after Thanksgiving. Over 30 years ago, while I was at the Fire Department, I worked part time at Radio Shack. The manager of the store started putting out Christmas information posters, and...
Read MorePet Rocks, Ingenious
One of my all time favorite heroes is Gary Dahl. Gary Dahl, you ask? Yes is my answer. Gary Dahl started a fad in 1975 that made him a millionaire. He created the “Pet Rock”. This great profit is even more impressive when one takes into account the short time in which the rocks were sold, only six months, and also the low cost of the product, about four dollars. Dahls ingenious marketing involved commonplace gray pebbles, bought from a construction supplier, which were then sold as live pets. The idea was inspired by the hassle, mess, and money that pets such as cats...
Read MoreBuilding Relationships
With the advances in technology, how many people take the time to build relationships with clients or potential clients? When I attended my first Chamber of Commerce event, I really didn’t know what to expect. An elderly gentleman came over, introduced himself, and asked, “Is this your first event?” I really didn’t know it was that obvious, I smiled and replied, “Yes.” With a grin he said, “Can I offer you some advice?” “Please do”, was my reply. “Don’t come to one or two of these events and expect everyone here to...
Read MoreAdvertise to 300 new customers a day
A T-shirt worn for a normal 8-12 hours a day, will be read or observed by over 300 people. Physical advertising is an inexpensive way to make your logo or company name be at work for you, 24/7. Besides, everyone likes a free t-shirt. And you, like reaching 300 people a day. Now, that makes cents!
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